The Art Of Weaving

Luna Roy is a pioneering fashion designer and creative force behind Praavii, an Indian wear label celebrating exquisite craftsmanship with timeless elegance. With a deep-rooted passion for India's rich textile heritage, Luna has designed the brand beautifully to marry traditional aesthetics with modern design sensibilities. Her motivation to revive age-old crafts gave her a reason to preserve heritage in every single piece that the brand 'Praavii' produces, carrying forward a story of heritage, artistry, and pride in the culture, says Luna, who aspires to take Indian fashion to greater heights. Luna's designs are known for giving the finest details in every creation and for making every woman glow more, glow differently.

Under the guidance of Luna, Praavii amassed a devoted following of like-minded people who appreciate fine, sustainable, and quality fashion. The outfits here are sensational, with collections of luxurious fabrics, intricate embroidery, and handwoven details that not only unveil the talents of local artisans but also showcase the exquisite art of weaving. This concept does not aim merely to create beautiful clothes but wants to give voice to the people behind them by using their art to share with the world. Praavii maintains a strong dedication to sustainability practices and ethical sourcing, which means that Praavii has positioned itself as a quality brand that reflects authenticity and is therefore preferred by fashion connoisseurs in search of elegant traditions.