For the past two years, Krafts N Knits has been more than just a boutique. It has been a haven for those who cherish tradition, craftsmanship, and timeless elegance. Every weave, every fabric, and every design curated under its roof has told a story of heritage, artistry, and passion. 

And now the story takes a new turn, a new identity, a new beginning. It is time for Krafts N Knits, our cherished home of handlooms, to evolve. It is time for something familiar to transform into something new, exciting yet uncertain. 

The Evolution of a Legacy

We introduce Praavii, a digital extension of everything you love about Krafts N Knits. It is more than just a brand; it is a name that embodies grace, authenticity, and a fresh vision of carrying forward the much-loved legacy of Krafts N Knits.

From royal handwoven sarees to designer suit sets, Krafts N Knits has always been about preserving India’s rich textile traditions. Over time, we learned that our cherished customers, spread across cities and borders, wanted easier access to these exquisite designs. The demand for convenience without compromising authenticity led us to one undeniable path - taking our craft online.

The Essence of Praavii

Now, with the digital platform, our stories could reach beyond brick and mortar. But there were challenges. How do we translate the soul of a handwoven saree into the fleeting glow of a screen? 

The first challenge was capturing the feel - the rustle of Banarasi silk, the gentle weight of handloom cotton. We poured over photographs, shot videos, and wrote descriptions. We built a digital sanctuary where the essence of our craft could breathe.

Then came the artisans. Their stories, etched in every motif, had to be told. We aren't just selling clothes; we are sharing legacies. We photographed their nimble fingers and let their craftsmanship echo through our online space. 

Sustainability has always been our guiding star. Ethical sourcing and ancient weaving techniques are the heart of Praavii. We wanted every click and purchase to be a conscious choice, a step towards honouring our planet and its artisans.

Bottom Line

The response to Praavii’s launch was overwhelming. Messages filled with love and anticipation poured in. Praavii is not just a website; it is a community, a shared passion. And it’s only the beginning. The threads are spinning, the stories are being told, and Praavii is ready to shine, one exquisite piece at a time.

As we unveil Praavii, we invite you to embark on this journey with us. Explore, experience, and celebrate the magic of handcrafted elegance. Because traditions should not just be preserved; they should be lived, cherished, and shared.

Shop now at www.praavii.in. 

Go to our Krafts N Knits Facebook page: www.facebook.com/kraftsnknits